The success or failure of a website is determined by its conversion rates. Enhancing your user experience results in more leads, sales, and brand advocates from your website visitors.
The process of improving a website's usability, effectiveness, and accessibility is known as user experience design (UX). Additionally, the website's UX design closely correlates with the conversion rate.
Therefore, organizations place a lot of attention on selecting the top UX designer offering the best digital transformation solutions.
A successful UX design consists of much more than just a clear user flow and striking aesthetic. A superb user experience will immediately improve users' web surfing. This will then result in an increase in traffic and conversion rates.
Tips To Improve Web UX Design to Increase Conversion Rates
According to TransformHub, one of the top digital transformation companies in Singapore, these are the main tips and additions in your UX design that will have a great impact on your conversion rates:
1. Video on landing pages
- According to studies, landing pages with videos may significantly boost conversion rates.
- Conversions take place when a page effectively conveys its value proposition and subtly nudges visitors or customers to finish the page's objective.
- The lesson? Leads prefer video over text being visual beings. So, it’s a win-win for the brand and the users with better visual appearance of services.
2. CTA placement
- Conversions and user experience suffer if the CTAs are difficult to notice, read, or click.
- The UX term "the fold" refers to the fictitious line that, on websites, separates what visitors can see on the page without scrolling down from what they can view only after doing so.
- According to UX experts, information above the fold is noticed 84% more often than content below it.
3. Website load-time
- If your page consumes time to load, users will lose patience and eventually quit.
- It is crucial to optimize the website for both desktop and mobile users.
4. Website readability
- How legible your website is, is a frequently ignored part of user experience.
- Do users need to read reviews? Watch a video? Perhaps they ought to go straight to the CTA? They won't know what to do if your material isn't clear enough to read.
- Given their limited attention spans, it is especially important that the text they do read be simple to understand.
5. Authentic images
- Any webpage is immediately improved with images, which also enhances the content's aesthetics.
- However, the type of picture you select might affect how well or poorly the website is designed overall.
- Use real images. Stock photos are not the best option to prefer. They may appear professional, but users tend to lose interest since the pictures might be overused and not seem distinctive.
6. Catch the 404 errors
- Users often anticipate finding the precise page they’re looking for when they search.
- In any case, 404 errors have the power to turn visitors away from your website.
- 404 errors occasionally being unavoidable, how do you approach the issue?
- The first task is to decide which queries are returning 404 errors so that they may be as quickly fixed as feasible.
- Personalize the error messages so that users find them welcoming and engaging rather than enabling your site to go to the typical "404 error: page cannot be displayed" page.
- Use interesting, amusing, and pleasant graphics on the error page to lessen the user's irritation.
- Make it apparent to customers that you'll give them a relaxing and easy-going browsing experience.
- Customize the error wording and give it a unique touch.
7. Getting rid of friction in the form of navigation
- All landing pages and most web sites have the same objective: to persuade visitors to convert.
- When a landing page has too many navigational links that direct users away from the page, it becomes a major issue that can adversely affect conversion rates.
- The answer? Of course, clear the page of clutter!
- From the UX perspective, it all makes perfect sense: When you take away distractions from a website, your visitors aren't inundated with conflicting options to make.
Conclusion
UX design for your website is essential. It's time to look at your design if you believe that all your marketing methods are properly in line, but you are still not getting conversions.
The aforementioned fundamental principles might be construed in accordance with them. You may experiment with new design components to find which ones perform best for you. We also advise you to employ top UX design techniques by working with a seasoned business providing digital transformation solutions to improve your user experience and eventually increase brand conversion rates.
Giving users meaningful information is only one aspect of a successful user experience. It entails conveying important information in a fun and appealing way. No matter how excellent your service or product is, if it can't grab customers' attention, it won't work.
Spend time and effort developing an appealing website design. You may be confident that your attention to detail and efforts to enhance user experience on your website will increase traffic and boost conversion rates.
A web development company can evaluate your website swiftly and make it more conversion friendly. In order to encourage visitors to explore more and offer a seamless, satisfying experience, web designers strive to build the most user-friendly interfaces possible.
When designing a website that converts visitors, no design element is too little. Icons, images, text links, page load time, colors, and fonts all play a role in retaining visitors to your site and boosting conversion rates.
Let's collaborate and create a phenomenal user experience for your website in order to increase the conversion rate.
If you're prepared for an amazing change with superior user experience design, get in touch with us today!
+
