Building a Product Roadmap – A Complete Guideline

8 min read
Dec 3, 2022 4:00:00 PM

A product roadmap is a tool for outlining your product's direction and implementing your objectives. Your roadmap is supported by the strategic direction of your product, allowing the larger product team to concentrate on the most important tasks. Your high-level objectives and initiatives should be outlined, together with the actions necessary to attain them, and a timeframe for carrying out all the work should be illustrated. 

A product roadmap involves several factors. The different elements are informed by a variety of sources, including feature requests, internal feedback, and development backlogs. Your roadmap's content should be directly related to the plan you have previously established. A cross-functional product team makes these decisions after giving them due thought so that any roadmap decisions align with your overarching strategy. 

Without a doubt, you shouldn't consider your roadmap before you have a solid plan in place. Your high-level planning hierarchy should be like the following:

1. Plan: What are you attempting to accomplish?
2. Vision: How will the world appear after you have attained it? 
3. Approach: How will you carry out your plan of action? 
4. Goals: How will you gauge your success in achieving them? 
5. Roadmap: What must be constructed to get there? 
6. Tasks: What can you do right now to advance? 

Roadmaps are most effective as a communication tool, even though most people identify them with planning. 

A product roadmap defines both what you're doing and why you're building it (i.e., your strategic vision). This link demonstrates how a product could develop over time and assists in bringing teams together around a common objective. 

However, trying to pack too much information into a roadmap is a mistake. Instead, the primary focus of your product roadmap should remain the reasons you are giving some projects higher priority than others. Leave the specifics of your project timeframe, task scope, and launch plan. 


Read Also: Embark on Your Digital Transformation Today 


Why Do You Need a Roadmap? 

Roadmaps are effective instruments for communication. However, employing one has several additional significant advantages. In particular, product roadmaps: 

1. Support your vision and plan. Roadmaps are primarily communication instruments. They are the only reliable source for information on the goals and vision of your product. 
2. Implement your approach. Roadmaps are comprehensive yet keep their level of information accessible to everybody. Without getting bogged down in the minutiae, they make the important tasks that must be taken to achieve your goals visible. 
3. Get team alignment and buy-in from stakeholders. From the top to the bottom of your business, trust and confidence in your strategy are encouraged by the amount of visibility that a roadmap provides. 
4. Make space for conversation and scenario preparation. A roadmap is a dialogue rather than a command. Before you start burning up resources and time, they give everyone the chance to pose questions, express concerns, and offer input.
5. Increase motivation and create enthusiasm! Teams that have a common goal and are aware of their organization's objective are more effective and successful. One of the most crucial tools for getting everyone on the same page and motivated for the future is a plan. 

Who is In-Charge of Developing a Product Roadmap? 

Your product plan should be developed collaboratively. Although it might be tempting to keep your product priority a secret, teams succeed when openness and honesty are valued. This is especially true if you're maintaining outdated software or working on numerous products. 

However, the death-by-debate effect may swiftly harm roadmaps. It should ultimately be up to the product management team or experienced digital transformation solutions company like TransformHub to decide what goes into the roadmap and when to update it. 

Components of a Product Roadmap 

All product roadmaps should have a few essential components, regardless of the specifics or context. Here is a brief list of the essential elements you require: 

  • Goals: Objectives that can be measured and are time-bound with clear success measures. The essential achievements required to provide your product are represented by goals. 
  • Initiatives: Broad themes of work that explain how your efforts will advance your objectives. Initiatives demonstrate how certain releases and features relate to your plan on a roadmap. 
  • Releases: A timeline depicting the introduction of a new product feature. Releases frequently include several concurrently deployed features. 
  • Epics: Bigger collections of work (similar to categories) that frequently span several releases. Smaller features that are released in stages make up epics. 
  • Features: Particularly enhanced or new functionalities that add value for users. Capabilities, components, look, and performance are all examples of features. 
  • Timeline: A depiction of the future dates of product launches. Depending on the amount of effort and level of detail required in a certain release, the time frame might range from a few days to many quarters or even years. 

Read Also: Role of Product Engineering to Develop Innovative Software 

Steps To Create a Product Roadmap 

Here are the five key processes to creating a product roadmap, keeping these elements and factors in mind: 

  • Step 1: Define your product strategy 

Setting key product objectives and ambitions is a crucial initial stage in creating a roadmap, as was previously indicated. The strategy shows how your efforts will assist the larger business and are the "why" behind your product. Additionally, you will want a compelling product vision that encapsulates your target market's demographics, needs, and distribution strategy. Everything that appears on your roadmap will be influenced by the components of your product strategy as a whole. 

  • Step 2: Review and control concepts 

Customers and internal teams that deal with customers frequently submit new product ideas to the majority of product teams. These suggestions are useful information for choosing what to include on your roadmap once they have been arranged and given priority. Try rating ideas based on criteria that represent your approach for a way of concept evaluation that is objective. 

  • Step 3: Specify the characteristics and necessities 

Your product plan begins to take form at this point. Determine the precise product features you want to offer using your objectives, efforts, and prioritized ideas as a guide. Use a template or tool to write down your features, complete the requirements with the relevant information, and organize related features into epics (if needed). Anything worthwhile that does not fit in with the initial version of your product roadmap can be put on the product backlog for later. 

You may also turn your features into user stories at this point to explain the advantage from the viewpoint of the consumer. User stories provide the context your engineering team needs to create the best solutions. 

  • Step 4: Group your releases 

You have so far concentrated on establishing the "why" and the "what" for your product roadmap; the next step is to consider the "when". You may use releases to map out your delivery timetable once your features have been sorted and given priority orders. Releases are frequently arranged by product launch; however, other teams prefer to set up their roadmaps according to their capability for development. 

  • Step 5: Select map views 

The last step is to illustrate everything you've described so far to launch your product roadmap. To experiment with various roadmap perspectives, try using roadmap templates or a software tool for road mapping. To assist you in deciding what to include, think about the following inquiries: 

  • Who needs access to this product roadmap? 
  • What is the most crucial message I want to deliver? 
  • Do the specifics or the broad picture matter more to my audience? 
  • Do they need to know specific dates or just a general time frame? 

Tools & Pointers for Launching a Product Roadmap 

Being the best digital transformation services company in Singapore, TransformHub assists you in developing top product roadmap services. The following additional advice and resources helps in creating the greatest product roadmap now that you are familiar with the fundamentals. 

  • Start by drawing inspiration from a few superb examples. 
  • Look at the best practices for product road mapping to help you outline your strategy and create a visually appealing roadmap. 
  • Utilize PowerPoint and Excel templates to test out various product plan formats. 
  • Try using tools designed specifically for product road mapping to create a personalized roadmap that is dynamic and collaborative. 
  • Show off your road map after it is completed. To update your stakeholders on the status and timeline, make a product roadmap presentation. 

Read Also: An Insight into Product Engineering Services 

Best Practices for Creating an Effective Product Roadmap 

Your product plan will ultimately assist developers in creating the greatest product imaginable. In light of this, the following list of recommended practices comes from active, knowledgeable product managers of TransformHub offering the best digital transformation services. 

  • Best Practice #1: Present a visual product roadmap 

A good product roadmap will do more than just "inform"; it will provide a straightforward, realistic visual picture of your vision and how it relates to the objectives of your firm. Your plan should also be convincing and simple to grasp. Numerous popular software alternatives make it simpler to construct visually appealing product roadmaps in addition to the regularly used spreadsheets and PowerPoint. 

  • Best Practice #2: Plan out several iterations of your product 

When the sales team and development team share a roadmap, sales may agree to a feature to complete a contract without consulting developers on timing or possibility. This is only one of many issues that might arise if modifications are only being made by one person or if there is no way to keep track of who is making changes. 

Keep in mind that your roadmap aids in gaining support. Each internal department will have a distinct focus because they all play various roles in the success of your product. Sales, for instance, need information on when the product will be available for purchase, but marketing departments often want to know how product features will appear and function.  

Speak in terms of quarters or months rather than publishing firm deadlines that can alter. To effectively communicate your strategic thinking and be organized in a way that projects confidence while yet allowing for innovation and nimble reactivity, without endangering your funding rounds, you need to create an external roadmap that you want to share with investors. 

  • Best Practice #3: Share your product roadmap 

As previously said, product roadmaps collect and explain a lot of information, including what your development team is creating, the issue the product will address, and the commercial objectives it seeks to meet. As a result, your route plan will have the chance to express your aims clearly and speak directly about any issues that may be present, whether they are internal or external. 

The roadmap demonstrates to management that your product strengthens the company's position and is beneficial to a market that is consistent with the organization's strategic direction. Your roadmap serves as a source of inspiration and progress for your development team. It also establishes expectations for other internal departments, such as sales and marketing, regarding the advantages of the product, how it compares to competing goods, and the likelihood of conversions. 

  • Best Practice #4: Establish a flexible roadmap 

Your team will be able to respond coolly to obstacles and modify your strategy to suit shifting requirements if you maintain flexibility in your timeframe and deliverables. The only person with the power to add and remove things from a product roadmap should be this owner, so keep that in mind. 

  • Best Practice #5: Regularly involve your stakeholder community 

Product roadmaps are made to share them with internal development teams and external parties involved in the success of the product. Your roadmap should operate like a reader board that provides a current picture of project status rather than being static. Therefore, your product roadmap needs constant input from the product owner to execute its job successfully.  

To do this, you must regularly update your roadmap to reflect changes in the market, new planning initiatives, the addition of resources, or shifting priorities. Your constituencies will better comprehend the reasons that contribute to the advancement or lag time of your product if you constantly update your roadmap. 

Create Collaborative Product Roadmap with TransformHub 

With a customizable platform created to fit the needs of your team and adapt as those needs evolve, you can encourage your employees to go above and beyond. 

TransformHub makes it simple to organize, manage, and report on work from any location, enhancing team productivity. With roll-up reports, dashboards, and automated processes designed to keep your team connected and informed, you can report on critical metrics and gain real-time visibility into work as it is being done. 

There is no telling how much work teams can complete in the same amount of time when they have clarity on the task being done. To begin your Product Roadmap Journey, get in touch with us right now.